Cluster Head – Job Description


Job title	Cluster Head
Department	Sales and Operations
Location	Base branch in the assigned cluster, with daily travel across it
Reports to	Head of Operations
Dotted line	Head of Marketing, for marketing activity and sales performance
Team	Typically 6–8 Branch Managers and their branch staff
Experience	4 years, including team leadership
Travel	City clusters: every branch weekly. District clusters: every branch at least every two weeks
Employment	Full-time, permanent

Key responsibilities

Run day-to-day operations at every branch in the cluster: opening and closing, cash, gold stock and customer documentation
Make sure every branch follows company process for gold testing, valuation, KYC and payments
Carry out surprise checks of cash and gold stock, and close audit findings on time
Keep branches staffed, clean, secure and to brand standards
Escalate security, fraud or compliance issues the same day

Lead the Branch Managers in the cluster and, through them, all branch staff
Hire, onboard and train staff with HR; plan rosters and leave cover across branches
Set monthly targets for each branch and each staff member, and review them one-to-one every month
Coach teams on customer handling, valuation conversations and closing
Handle performance and discipline issues with HR

Own monthly sales and gold purchase targets for the cluster and for each branch
Track daily branch numbers and act within the week on any branch below target
Improve walk-in conversion and bring back repeat customers
Work with the telecalling team so every lead is called, followed up and brought to a branch
Build local relationships with businesses and community groups that send referrals

Plan the cluster's monthly local marketing calendar with the Marketing team
Run BTL activity: canopies, society and market activations, temple and festival events, pamphlets and local tie-ups
Keep branch signage, branding and in-store material up to date
Support digital campaigns: gather customer reviews, share local updates for social media, track leads by source
Spend the cluster's marketing budget as approved and report cost per lead and cost per customer
Report competitor offers and local customer insights

Maintain daily sales and footfall reports for every branch
Send a weekly cluster report: sales against target, footfall, leads and conversion, marketing activity and spend, audit points and staffing
Prepare a monthly cluster review presentation for the Head of Operations and the Head of Marketing
Keep a log of every branch visit with the actions agreed
Spot trends in the data and recommend what to change

Support site checks, set-up and staffing for new branches in the cluster
Run pre-launch and launch marketing with the Marketing team, and track each new branch to target

Oversee sales performance and brand standards at franchise branches in the cluster
Act as the day-to-day contact for franchise partners

Measure	What it shows
Gold purchased (grams) and revenue, per branch and cluster	Sales against target
Walk-ins per branch	Footfall and local marketing pull
Lead-to-visit and visit-to-purchase conversion	Follow-up quality with the telecalling team
Marketing cost per lead and per customer	Value from local marketing spend
Audit score and open audit points	Process discipline and compliance
Branch visits completed against plan	Time in the field
Reports submitted on time and accurate	Reporting discipline
Staff retention and open positions	Team stability
New branch time to target	Launch execution

Required

Graduate in any discipline; an MBA or PG diploma in sales, marketing or retail management is a plus
4 years in retail sales, branch operations or field sales
At least 2 years leading a team, ideally across more than one branch, outlet or territory
Hands-on experience running local marketing or BTL activity
Strong reporting skills: MS Excel or Google Sheets (formulas, pivot tables, charts) and PowerPoint
Fluent Telugu and English
Own two-wheeler or four-wheeler and a valid driving licence; ready to travel daily within the cluster
Lives in, or will relocate to, the cluster's base town

Preferred

Team leadership: leads people across several sites, sets clear targets and follows up fairly
Sales: reads the numbers quickly, finds why a branch is behind and fixes it
Marketing: plans local campaigns and knows what each one brought in
Reporting: produces accurate reports on time, turns data into clear recommendations, presents with confidence
Integrity: handles cash, gold and customer data honestly
Self-management: plans their own week and keeps to the visit schedule

A field leadership role in a growing brand backed by a group established in 1901
Fixed salary plus performance incentive (band to be confirmed by HR)
Travel allowance, mobile and laptop
A clear path to State Head as the network grows

Key Skills