WE'RE HIRING | DIGITAL MARKETING EXECUTIVE

Company: MatchLab Talent

Location: Bhayandar West, Mumbai

Experience: 6 months – 2 years

Salary: Up to ?4 LPA (depending on experience)

Working Hours: 10:00 AM – 7:00 PM | Saturday: half-day

Employment Type: Full-time

We are looking for a Digital Marketing Executive who is creative, proactive, analytical and eager to contribute to impactful digital marketing initiatives.

Key Responsibilities:

• Implement SEO strategies, keyword research and website optimisation.
• Plan, execute and optimise Google Ads and Meta Ads campaigns.
• Manage social media platforms, content calendars and regular postings.
• Track website traffic, campaign performance and conversions using Google Analytics 4 (GA4) and Google Search Console.
• Create engaging social media content, ad copy and promotional creatives.
• Monitor campaign KPIs and optimise marketing activities.
• Support content marketing, email campaigns and lead generation initiatives.
• Analyse campaign results and identify opportunities to improve reach, engagement and conversions.

Required Skills & Qualifications:

• 6 months to 2 years of hands-on experience in digital marketing.
• Knowledge of SEO, keyword research and website optimisation.
• Practical exposure to Google Ads and Meta Ads.
• Familiarity with Google Analytics 4 and Google Search Console.
• Experience in social media management and content posting.
• Knowledge of Canva, Google Keyword Planner, SEMrush or Ahrefs will be an advantage.
• Strong analytical, communication and organisational skills.

What We're Looking For:

• A creative and data-driven approach to marketing.
• Practical understanding of SEO and performance marketing.
• A proactive attitude with a willingness to learn and grow.
• B2B or SaaS product marketing experience will be an added advantage.

Key Focus Areas:

• Improving organic website traffic and keyword rankings.
• Increasing social media engagement and brand visibility.
• Optimising ad performance and cost per lead.
• Generating quality leads and improving conversion rates.