Job Title: MIS Executive / MIS Analyst – Sales & Marketing

Location: Bandra, Mumbai
Experience: 2-5 Years
Industry: Real Estate
Department: Marketing
Employment Type: Full-time

Key Responsibilities

• Collect and consolidate data from Digital Marketing, Google, Meta, Property Portals, Channel Partners, Events, References, and other lead-generation sources.
• Prepare daily, weekly, and monthly MIS reports for management.
• Track CPL, CPW, CPB, conversion ratios, marketing spend, booking value, and campaign ROI.
• Monitor the complete Lead ? Calling ? Walk-in/Site Visit ? Follow-up ? Booking funnel.
• Analyse performance by campaign, source, project, location, salesperson, and time period.
• Identify quality lead sources and provide insights to support marketing budget decisions.
• Prepare management dashboards and highlight trends, variances, problem areas, and opportunities.
• Automate recurring reports using Excel, Power BI, or Google Sheets.
• Coordinate with Sales, Marketing, CRM, and Finance teams to ensure data accuracy.

What We're Looking For

• 2-5 years of relevant MIS / data analysis experience.
• Advanced MS Excel skills including Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, COUNTIFS, IF formulas, dashboards, charts, and data validation.
• Good understanding of MIS reporting, data analysis, and CRM/lead management systems.
• Knowledge of Power BI will be an advantage.
• Understanding of digital marketing metrics such as CPL, CTR, CPC, conversion rate, and campaign ROI.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to independently create reports and explain what the numbers mean to management.
• Experience in Real Estate Sales & Marketing MIS will be preferred.