Job Title: Zonal Activations Manager (Contractual)

Industry: Automotive
Locations: Bangalore | Gurgaon | Kolkata | Mumbai
Experience: 4-8 Years
Qualification: MBA / Graduate
Employment Type: Contractual - 1 Year

Key Responsibilities

• Plan and execute regional BTL and consumer-facing activation programs.
• Coordinate with sales and marketing teams to develop and implement activation calendars.
• Ensure timely execution, branding compliance, quality and adherence to activation SOPs.
• Manage external agencies and monitor activation execution.
• Track footfalls, reach, lead generation, sales, budget utilization and ROI.
• Prepare dashboards and reports to evaluate activation effectiveness.
• Identify insights and implement innovative ideas to improve reach, engagement, lead generation and ROI.
• Drive continuous improvement of activation programs across the assigned zone.

Ideal Candidate

• BTL Marketing / Activations
• Consumer-facing marketing campaigns
• Field Sales / Marketing
• Agency & vendor management
• Budget management & reporting
• Data analysis and activation ROI

Important: Candidates should have strong practical exposure to BTL activities and on-ground activation execution.

Contract-to-Potential-Permanent Opportunity

This is initially a 1-year contractual position. Based on performance, business requirements and overall contribution during the contract period, there may be an opportunity for permanent employment.